Brazil and the Midnight Sun
An evening organized by the Brazilian Chamber of Commerce in Sweden, in cooperation with the Ministry for Foreign Affairs and f*hits. The event was part of the fashion exchange project ?Brazil and the Midnight Sun? and was opened by Elisa Sohlman, Brazilcham CEO, and HE Per-Arne Hjelmborn, the new Swedish Ambassador to Brazil. Among many special guests from Brazil were Alice Ferraz (CEO and Founder of F*hits), Daniela Falcão (Editor in Chief of Vogue Brazil), Cris Tamer (Blogger), Joana Ferreira (Commercial Director of multi brand store Magrella) and Raquell Guimarães Duarte (Founder of Doisélles). From Sweden we had Cia Jansson (Creative director and deputy publisher of ELLE magazine in Sweden), Pingis Hadenius (Blogger and journalist), Mette Tavell (Founder and designer of the brand ?Cheeky Monkey?), Nathalie Ahlgren (Blogger and model), under the moderation of Felicia Sobocki (CEO and co-founder of the Jewellery brand ?Frogpearl?). During the month of August, twelve Brazilian brands were presented at one of the most popular fashion boutiques in the country, ?Stockholm Market?. The innovative project promises to open the doors of the Swedish market to the Brazilian brands and provide the exchange of values between the two countries in fashion, lifestyle and beauty.